On 4 November 2026, at the Vietnam Export Promotion Forum 2026 in Hanoi, themed "Go Global – From National Strength to Global Success", the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade formally launched the GoGlobal programme. It was approved by the Prime Minister under Decision No. 626/QĐ-TTg of 6 April 2026 and runs from 2026 to 2030.
How it differs from traditional trade promotion
According to agency director Vũ Bá Phú, GoGlobal is not only about raising export turnover. Its focus is building international competitiveness: brands, representative offices and legal entities abroad, distribution networks, cross-border e-commerce and investment in factories and logistics centres in target markets. Instead of one-off trade fairs and matchmaking events, each company will follow an internationalisation roadmap tailored to its capabilities and goals.
A five-step roadmap and 2030 targets
The steps are: raising awareness; standardising capabilities; entering foreign markets; expanding investment and joining value chains; and building brands and international management capacity. By 2030 the programme aims to:
- Train at least 10,000 businesses and provide in-depth internationalisation consulting to 1,000.
- Support 100 businesses investing abroad.
- Bring 100 businesses into regional and global value chains, including at least 20 major firms in key industries.
- Help 100 businesses operate effectively on cross-border e-commerce platforms, with at least 10 reaching online export revenue above US$10 million.
Why the timing makes sense
Exports reached US$434.3 billion in the first nine months of 2026, up 24.5%, but foreign-invested companies still account for around 80% of the total. Raising the share contributed by domestic firms, and more importantly the share of value Vietnamese brands keep on each product, is the logical next step. GoGlobal is also part of the policy package implementing Resolution 68-NQ/TW on private-sector development, alongside simpler outbound-investment procedures and better access to finance.
Who stands to benefit
Sectors that already have large manufacturing capacity and emerging brands, such as textiles and garments, processed food, furniture, construction materials, steel and IT services, are best placed. For investors, listed companies with a structured overseas expansion strategy and a rising share of revenue from their own brands are worth watching over 2026–2030.
vietnamii.com view: GoGlobal marks a shift in mindset from "selling goods" to "selling brands". Implemented in substance, it could produce more Vietnamese companies with regional standing and a more sustainable growth base.